Retainers · CAD
The fee follows the number of channels and the volume of weekly work. It is not a percentage of media spend. Platforms bill the advertising budget to the client; Markentivo invoices the retainer and any add-ons listed below.
How to read the prices
Diagnostic Sprint is a finite piece of work used before a retainer or when changing contractors. Core Performance covers one or two paid channels once the weekly cycle can run. Full Funnel is for accounts that need a second social channel, lifecycle messages and landing-page edits in the same month.
Media thresholds are minimums for the monthly retainers: CAD $15,000 for Core Performance and CAD $50,000 for Full Funnel. Below those figures the weekly cycle costs more than the media can usefully absorb.
CAD $4,800
One-time · 3 weeks
Used before a start or when changing contractors. Audit of ad accounts and analytics, conversion tracking check, spend map by channel, 90-day plan, 90-minute findings session, and a 20–30 page document.
CAD $7,900
Per month · 1–2 channels · media from CAD $15,000
Google Ads and one social channel, weekly optimization, a test queue, dashboard, monthly report and call, and up to four creative variations each month.
CAD $14,500
Per month · 3+ channels · media from CAD $50,000
Everything in Core, plus a second paid social channel, lifecycle email, landing-page edits, incrementality tests, fortnightly calls and a dedicated Slack channel.
Prices exclude media spend and applicable taxes.
Extras
These are commissioned in writing and invoiced separately from the retainer. Hourly work is used only for items that sit outside the package and have been approved in advance.
| Item | Price |
|---|---|
| GA4 + conversion tracking implementation | $6,200 one-time |
| Shopping / product feed rebuild | $3,900 one-time |
| Landing page build (single page, copy + layout) | $4,400 per page |
| Creative testing pack (6 variations/month) | $3,400 / month |
| Additional reporting dashboard | $1,600 one-time |
| Out-of-scope hourly work | $195 / hour |
The advertising budget is paid by the client directly to Google, Meta, Microsoft and any other platform in the plan. Markentivo does not collect media funds and does not add a margin to those invoices.
Subscriptions for tools the client already uses, or that must sit on the client side, remain the client’s cost. Video production, photography and other contractor production are quoted separately. Applicable sales taxes are added on invoices according to the province of supply.
The minimum term for a monthly retainer is three months. Invoices go out on the first business day of the calendar month and are payable within 14 days by bank transfer or credit card. Work in a paid month continues through the notice period.
Either party may end the retainer with 30 days’ written notice. A pause of up to one month is available once per calendar year, requested at least 14 days before the next invoice date. The Refund & Cancellation Policy describes when money is returned and when a paid month is worked through.
Money
No. The retainer is a fixed fee published on this page. Media is billed by the platforms to the client. We do not take a share of spend and we do not mark up media invoices.
Yes. Many accounts begin with the Diagnostic Sprint so both sides can see the state of tracking and the 90-day plan before a monthly fee starts. The sprint fee is separate. If a retainer follows in the same quarter, the findings document is the starting brief; it is not credited against the first month unless that is agreed in the quote.
Core Performance needs a media budget from CAD $15,000 per month. Full Funnel needs CAD $50,000. Below that, the weekly cycle is usually too heavy for the spend. We will say so in the first reply rather than discount the retainer beneath the published packages.
The client owns the accounts, pixels, product feeds and the data they contain. We work as users inside those accounts. If an account must be created, it is created under the client’s billing profile. Access is removed when the engagement ends.
Name the package, the channels you run today, and the monthly media budget. We will confirm fit or explain what would have to change.
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