Direct answers on money, access and time.

No. Markentivo charges the published retainer or the published add-on. Media invoices come from Google, Meta, Microsoft and any other platform on the plan, and they go to the client. We do not collect media funds, we do not mark them up, and we do not take a share of spend. If a prospect wants a percentage model, we will say in the first reply that we do not offer it.

The first two weeks are audit and baseline. Weeks three and four are build and launch. A fair reading of the operating rhythm needs a full month after launch, and a fair reading of channel mix needs the first quarter. That is a statement about how long the method takes to show its own artifacts — notes, tests, a change journal — not a promise that a metric will have moved by a set date. If tracking is broken at the start, the clock for a clean reading starts when the baseline is accepted.

The client owns the accounts, pixels, product feeds and the data they contain. Markentivo works as a user inside those accounts. New accounts are opened under the client’s billing profile. When the engagement ends, our access is removed and nothing that belongs to the client is held back as leverage. We will not start work inside an agency-owned account that the client cannot reclaim.

Yes. That is a common reason to buy the Diagnostic Sprint. We document the current structure, the conversion actions used for bidding, and the gaps before we change anything material. Some campaigns stay; some are rebuilt. We do not pause a live account on day one unless spend is leaking in a way both sides can see. History in the account is useful. Ownership still has to sit with the client before we accept user access.

We treat it as a blocker for scaled bidding, not as a reason to improvise. The audit lists what is firing, what is double-counting, and what the back office will accept. Light repairs sit inside the retainer. A full GA4 and conversion implementation is the published add-on at CAD $6,200. Until a baseline is agreed, weekly notes will say that bidding is constrained and that platform-only numbers are context.

A pause of up to one month is available once per calendar year, requested at least 14 days before the next invoice date. The pause stops new monthly fees; it does not refund a month already paid and already in progress. Longer gaps are a cancellation with 30 days’ notice and a later restart, quoted again against the published packages. Media can be reduced inside an active month without pausing the retainer, if that is the better operational choice.

Yes. The office is in Vancouver and the working hours are 09:00–17:30 PT, but the practice is set up for Canadian companies in Alberta, Ontario and other provinces as well as British Columbia. Calls are remote unless both sides book time at Suite 900. We do not take accounts that need same-day on-site media buying in another country as the core of the engagement.

No. Cost per lead and return on ad spend depend on offer, price, stock, sales follow-up, season and competitors. Markentivo does not put a guaranteed metric in the contract and does not refund fees because a campaign read below an expected line. We will baseline the current figures and report against them. If a guaranteed number is a condition of hiring us, we will decline.

Monthly retainers end with 30 days’ written notice. The current paid month is worked through and is not refunded when work has been delivered. If Markentivo has not started work in a paid month — no recorded change and no report — a proportional refund for unused full weeks can apply. The Diagnostic Sprint and fixed add-ons have their own stages, described on the Refund & Cancellation Policy page. Send refund requests to [email protected] with the subject line Refund request.